NIO (NYSE:NIO) officially unveiled its third electric vehicle brand this week. The Firefly brand is aimed at the affordable compact EV market. The Firefly brand aims to offer vehicles priced ...

Nio has been expanding its brand portfolio to help it address larger segments of the market and cater to more niche needs.

NIO Inc. NIO introduced its second sub-brand and third overall BEV brand, Firefly, at NIO Day 2024, coinciding with the presale launch of the Firefly flagship model, which shares the same name.

Nio ( NIO -2.31%), one of China's largest premium electric vehicle (EV) players by sales, was always an intriguing investment ...

Last month, Nio also introduced another brand Firefly, which will compete in the high-end compact car market, taking on the likes of BMW’s Mini and the Mercedes Smart series of vehicles in China.

Onvo, Nio's second brand, launched in May with production starting in September. Firefly, Nio's third brand, launched in ...

NIO Inc. (NIO), one of China’s most aspiring electric vehicle (EV) manufacturers, seems to be finally finding its feet in the ...

GUANGZHOU, China — Chinese electric vehicle maker Nio has rolled out its third brand, Firefly, in China, with a European debut set for the first half of 2025 as it aims to win more customers to ...

On Feb.22, NIO announced via its WeChat account the commencement of the order lock-ins for its 2024 models, including the ES8, ES7, EC7, ES6, EC6, ET5, and ET5T, with unchanged starting prices.

Investing.com -- JPMorgan analysts lowered their rating for Nio (NYSE: NIO) to Neutral from Overweight in a note Tuesday, ...

We warn of NIO's profitability challenges and reliance on external financing, making it a risky long-term investment. Read an ...