Which color will the winning coach be splashed with Sunday? How did it all start? Here's a unique look at a sporting ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

Penn State football is one of the nation's leading producers of Super Bowl players and memories. Next up? Saquon Barkley, Jahan Dotson and more ...

Super Bowl LIX is just days away and CBS is airing Super Bowl Greatest Commercials: Funniest of All-Time tonight, and PopCulture.com has an exclusive clip. CBS Mornings co-host and NFL Today analyst ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

It’s been three years since Pepsi was the official sponsor of the Super Bowl Halftime show, but the beverage brand continues to show up in a big way for the 'national' holiday.

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of ...

As anticipation builds for Kendrick Lamar’s upcoming Super Bowl halftime performance, we’re taking a trip down memory lane to ...

From Michael Jackson to Beyoncé, these 20 Super Bowl halftime shows delivered unforgettable performances that still wow fans ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...