During his peak in the early 2000s, Allen Iverson was one of the most popular and influential athletes in American sports.
Randy Johnson is credited with bringing the necklace, produced by a Japanese company, stateside. According to the New York ...
These days, Iverson is still working with Reebok on a grassroots level, helping to organize community events for up-and-coming hoopers. Annually, he hosts the “Allen Iverson Roundball Classic ...
Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.
Nike’s Air Max Day 2025 pop-up event on March 26 in Los Angeles celebrated culture, community and innovation, honoring the ...