This year, Rolex is releasing a Daytona with a bright turquoise ... Rolex is updating the watch with a jazzy green dial and yellow-gold case. This combination has been a winning formula for ...

Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million ...

A Rolex Daytona kept for the company's best clients is an auction debutante and It's likely to make £200,000 or more. Read ...

Rolex watches are often described in dramatic terms. Flawless. Rare. Ruinously expensive. Just occasionally a Rolex appears that could even be described – with a straight face – as mythical.