Eye tracking is a useful technique in usability testing and user research. It offers a detailed real-time view of user engagement and interaction patterns. That’s because it records where and how ...

Mood boards in user experience (UX) design are visual collections of design elements like colors, textures and imagery. Designers use them to set a visual direction, share ideas with stakeholders and ...

The UX designer has the most control over the levels of usability and desirability. But first, let’s examine each level before considering why the difference between usability and desirability matters ...

Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s ...

Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

Well, the answer is really simple: write your UX case studies like stories. You see, when you present your case study as a story, you’ll find it far easier to give it a satisfying structure and ...

We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

This subject may seem incredibly “big” for a single article, but it’s about the specific nature of usability that we often overlook or confuse. With this appreciation, you’ll be able to design more ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. User research and market research, both essential ...

5 Ideas to Help Bring Lean #UX into Your Research Lean UX can be a tricky beast to get to grips with at first. For those used to working in more traditional UX environmen ...