"We will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024," the company said in a post. Political advertisers in the U.S ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

Do I have your attention? Even then, where do we go from here? A report from the ARF with Kroger Precision Marketing says that getting "attention" from a media campaign isn’t all that effective ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states ...

AT&T's logo will be "prominently displayed" on the F1 car, as well as driver and team member kits and media backdrops, ...

Surveys from both the National Retail Federation and ICSC predict resilient shoppers will spend about 3% more than last year.

With about 2 million people taking Lyft to vote, the company is offering 50% off rideshare, bike, and scooter rides to the ...