According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

Is traditional legacy TV -- national and local broadcast and cable -- really feeling better about its advertising performance this political advertising season? For certain, overall TV dollars ...

AT&T's logo will be "prominently displayed" on the F1 car, as well as driver and team member kits and media backdrops, ...

Surveys from both the National Retail Federation and ICSC predict resilient shoppers will spend about 3% more than last year.

With about 2 million people taking Lyft to vote, the company is offering 50% off rideshare, bike, and scooter rides to the ...

To embrace inclusivity, Spark, Greater Fort Lauderdale's new AOR, launched the “No End to the Rainbows” campaign, which notes ...

This year's fashion show felt more empowering to women rather than demeaning, according to some who watched it.