Why is this work relevant for Creative Strategy? 'Feel the Music' is not about a campaign but a movement that's changing the music industry in India. A movement that is changing the way Indians listen ...

In the 80s, the Home Care category had one distinctive, innovative brand, Yumoş. Their target was the domestic mother who was taking care of the household to provide comfort to her family. Throughout ...

With the emergence of diseases transmitted by germs, the spotlight on personal hygiene has intensified. However, the narrative extends beyond mere disease prevention. A significant aspect lies in the ...

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

India's 150 million elderly population is staring at a dementia epidemic. It is a ticking time bomb but social stigma prevents any open conversations about the condition. The traditional joint family ...

India has the third-largest startup ecosystem in the world, experiencing a significant transformation in the last decade. From a few hundred to over 100,000 startups, the nation has witnessed ...

The tradition of pickle making in Indian households indeed has a rich history and cultural significance. However, over time, it has lost its prominence. The prominence of pickle making in Indian ...

The Viksit Bharat (Developed India) mission for 2047 won't be complete without a thriving Micro, Small, and Medium Enterprises (MSME) sector. This sector, with 63.4 million units, is crucial for India ...

India. A nation always on the move, bustling with ambition. Matching pace with these aspirations is the Indian railways network. For nearly a century, mobility provider Alstom has been part of this ...

When India's Prime Minister Narendra Modi brought home the gavel for hosting the G20 Presidency, It presented an unprecedented opportunity for the country to lead a collective effort in addressing ...