Why is this work relevant for Creative Strategy? 'Feel the Music' is not about a campaign but a movement that's changing the music industry in India. A movement that is changing the way Indians listen ...

In the 80s, the Home Care category had one distinctive, innovative brand, Yumoş. Their target was the domestic mother who was taking care of the household to provide comfort to her family. Throughout ...

With the emergence of diseases transmitted by germs, the spotlight on personal hygiene has intensified. However, the narrative extends beyond mere disease prevention. A significant aspect lies in the ...

The tradition of pickle making in Indian households indeed has a rich history and cultural significance. However, over time, it has lost its prominence. The prominence of pickle making in Indian ...

India faces the highest breast cancer rates globally, with many cases being detected at advanced stages due to limited awareness and access to screenings. Societal taboos further hinder conversations ...

India is home to the highest number of blind people in the world, and most of them don't have the training and opportunity to grow socioeconomically. Realizing this and driven by a clinical research ...

India's journey from Charkha to Chip epitomizes its transition from traditional craftsmanship to cutting-edge technology. Amidst overwhelming reliance on semiconductor imports, especially from China, ...

Bukhara, the culinary landmark at ITC Maurya, New Delhi, was celebrating 45 glorious years. In an era of constant change, Bukhara — an icon of culinary heritage — stands as a steadfast sentinel, ...

The world faces major challenges like climate change, social inequalities, and economic instability. Impact investing, which seeks both financial returns and positive social and environmental impacts, ...

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

As marketers, we are constantly seeking to quantify the impact of our advertising efforts. Measuring attention has become a novel and exciting capability, but it inevitably leads to the follow-up ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...