Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B ...

University of Texas at Austin President Jay Hartzell will step down from the flagship this spring to serve as the next leader ...

College football will have consecutive national champions from outside the Sun Belt region for the first time in three ...

Hartzell has served as UT's president since 2020. Before then, he was the dean of the McCombs School of Business. ...

Hartzell leaves UT-Austin after four years of tense political battles and legislative efforts to implement a more ...

The University of Texas President Jay Hartzell is leaving his post atop one of the state's most influential public schools ...

The University of Texas at Austin President Jay Hartzell announced he would be leaving his position and taking a new role as ...

The University of Texas will now begin a search for a new president. On Tuesday, university president Jay Hartzell announced ...

SMU has been in the headlines recently, from its selection to the 2024 College Football Playoff to its $1.5 billion SMU ...

Under Hartzell's leadership, UT Austin joined the Southeastern Conference and achieved new highs when it comes to ...

University of Texas Austin President Jay Hartzell is leaving his position to become the next president of Southern Methodist ...