You might not have heard of the German brothers Adolf (Adi) and Rudolf (Rudi) Dassler, but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ...

Adolf "Adi" Dassler and Rudolf "Rudi" Dassler were born in Herzogenaurach, Germany, into a family of shoemakers. In 1924, they founded the Dassler Brothers Shoe Factory, where they designed ...

Sunday marked the 75th anniversary of Adidas, as the Adolf Dassler Adidas Sportschuhfabrik was founded on August 18, 1949, following the split of the Dassler brothers. To commemorate the company's ...

The brand is derived from the name of German founder Adolf Dassler. If you're American, you're probably pronouncing the sneaker brand Adidas as "Ah-DEE-dus." That's completely wrong - it's ...

It turns out the athletics-apparel brand is named after its founder, Adolf Dassler, who started making sport shoes when he came back from serving in World War I, according to the LA Times.