To leverage AI for creative work means striking a delicate balance between the efficiency it offers and the emotional ...

From network giants to proud indies, it’s time for the next installment of our series on the hottest agencies of 2025.

Bolstered by the eye-catching acquisition of New Commercial Arts in 2024, and with NCA’s James Murphy duly installed as UK group CEO, the London agency has started 2025 with supreme confidence. What ...

Your blog is just one catalyst for that. Social media can be another. I like to think of social media as a way of building ...

Lauren Harwell Godfrey, jewelry designer, entrepreneur, and founder of Harwell Godfrey, turned a hobby into a success story. Godfrey’s journey dates back to a career path where she sported several ...

Amazon may have started in retail, but its biggest profits now come from advertising and cloud computing, with rivals ramping ...

Google is set to air 51 different commercials during the Super Bowl —50 regional spots in 50 states to promote small ...

In a world where visibility is key to success, PR to Sky has become a trusted partner for businesses aiming to enhance their ...

An effective ad must include a clear understanding of the target audience. Tailoring the message, tone and visuals to ...

For advertisers, it’s an opportunity to get their products in front of millions. Advertisers pull out all the stops for their biggest— and often most expensive—ads of the year. This year, ads ...

The new AI tools on display at CES applied mostly to other platforms, but Jacobs Media said it is easy to see the potential ...