The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta ...

Social Proof Features: User-generated content (UGC), reviews, and ratings serve as powerful trust signals. Consumers rely on ...

Industry experts at e4m Auto Marketing Summit 2025 explored how brands can leverage digital content and community-driven ...

Media companies should be investing in social video to meet audiences where they’re already spending their time and cultivate ...

TikTok creates two advertising formats—one for car makers such as Mercedes-Benz and Peugeot and another for dealerships.

Viral posts claiming Ronaldo and Messi's sons scored an abundance of goals for their youth teams were untrue. But that's just the beginning.

The list of demands from the German football association (DFB) ahead of the German election are compelling, but how effective could they be in the context of federalism and their own image?

While social media has emerged as a game-changer, its allure is intertwined with serious pitfalls, evident in the recent ...

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In a new paper, digital activist Audrey Tang and others emphasize the need for context and community over clicks.

Administration lawmakers on Tuesday said they are looking into requiring social media platforms to secure a Congressional ...