Dallas-based LERMA/ has a history of producing Super Bowl ads, including for He Gets Us and Avocados From Mexico.

Dallas-based LERMA/ has a history of producing Super Bowl ads, including for He Gets Us and Avocados From Mexico.

Dallas-based LERMA/ has a history of producing Super Bowl ads, including for He Gets Us and Avocados From Mexico.

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

The Big Brothers Big Sisters of America president and CEO writes about his ministry: helping companies start youth workplace ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

“Take Me Home, Country Roads.” And after a summit between Rocket and its creative and ad agencies resulted in a creative blurting out something unprecedented – ‘Why don’t we do a live ...

The agency tapped action movie director Michael Bay to shoot a $2-million recruitment ad that aired on Super Bowl Sunday, according to two sources who spoke with CNN. The ad was also played before the ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal.

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...