It was a delight to see the public discourse on advertising regulation rebooted recently. The reboot, admirably, was not ...

Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

By Soji Akinremi I was intrigued by some of the perspectives shared by accomplished journalist and former presidential spokesman, Mr. Segun Adeniyi, in The Verdict, his weekly column in the 6 February ...

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...

This is the “ fresh start effect .” It’s a psychological phenomenon that explains why certain milestones—like the start of a ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

Zeta is an AI-driven company stock and is a top pick for aggressive growth investors despite concerns over valuation and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

ONE Advertising and Communication Services Ltd. has been honoured with a Gold Award for Integrated Marketing Communication at Adgully's Marketing & Advertising Awards (MAA) held in Delhi. The award ...

The Department of Homeland Security launched a multimillion-dollar ad Tuesday directed at those who try to come to the United States illegally, saying: Don’t try it.

A panicking drug dealer jumped out of a first-floor window in a desperate bid to flee from a house that was at the centre of ...

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of ...