It was a delight to see the public discourse on advertising regulation rebooted recently. The reboot, admirably, was not ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

The run up to February 14 is a good time for selling certain products. And alongside the jewelry and flowers, advertisers ...

Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

By Soji Akinremi I was intrigued by some of the perspectives shared by accomplished journalist and former presidential spokesman, Mr. Segun Adeniyi, in The Verdict, his weekly column in the 6 February ...

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event ...

The president's billionaire adviser Elon Musk reposted the clip shot in Seattle — labeled an "ASMR" video by the White House ...

Optimove, the first Customer-Led Marketing Platform, today announced the release of its 2025 Optimove Insights Consumer ...

The Department of Homeland Security launched a multimillion-dollar ad Tuesday directed at those who try to come to the United States illegally, saying: Don’t try it.

Saving the planet is so 2024. Clean energy leaders across the globe are now tailoring their messages to emphasize the greener side of green: wealth-building. It's an idea that sells far better in ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

A policy at Washington state agencies allowed Microsoft Teams messages between staffers to be automatically deleted after seven days.