Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

This is an interview with Chris Kirksey, CEO, Direction.com Chris, can you tell us a bit about yourself and your journey to ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Take a closer look at his goals for the company, the future of the monitoring industry, and more in this excerpt from the ...

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

KUALA LUMPUR, Malaysia, Feb. 12, 2025 (GLOBE NEWSWIRE) -- VCI Global Limited (NASDAQ: VCIG) (“VCI Global”) is pleased to announce that it has secured a US$12 million contract through its subsidiary, ...

Independent media consultancy Media Words has today unveiled a new campaign for BIC Australia, using compelling creative ...

So, your best strategy for success is to get hyper-focused in a single ... and colleagues via the value of word-of-mouth ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

The company also announced it would be changing its logo to include a “B”—a letter that notably does not appear in the word “Strategy.” That “B,” which appears behind the name ...

AI’s role in content operations. While AI enhances automation and personalization, its success depends on structured ...