Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

New York Attorney General Letitia James sued 13 e-cigarette companies for hundreds of millions in damages over its alleged ...

At the e4m Auto Marketing Summit 2025, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India ...

CFO Ben Bos noted that the company’s EBITDA before special items was €21M, down 58% from the prior year, with total sales of €243M. Bos emphasized that the focus on profitability led to lower customer ...

Lucas Gimenez Polcheira has been named as the director of sales and marketing at Capella Sydney.The announcement:Capella ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

AGC Studios, Stuart Ford’s independent content studio, is promoting sales and distribution executive Sara Ghorra to vice ...

In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and ...

Search Engine Land » PPC » Marketing attribution models ... from lead generation to sales and retention, offering attribution for both online and offline interactions. No single attribution ...