Discover how IPL 2025 is reshaping India's advertising scene, highlighting growth in advertiser engagement and strategic ...

India has launched a provocative outdoor campaign for World Milk Day, observed on June 1, with a billboard that “shows a woman drinking milk from” a dog’s teats, to challenge speciesism. The imagery ...

YouTube commercials are about to get more frustrating as the company announced its plans to bring unskippable 30-second ads when watching content on a TV. During its YouTube Brandcast event ...

Amul's launch of a liquid infant formula, touted as \"India's first,\" has sparked controversy and complaints to the ...

OB, dairy cooperative Amul, and biofertiliser company Richplus are joining hands to empower one lakh organic farmers with ...

Jayen Mehta, managing director of Amul and veteran of the Gujarat Cooperative Milk Marketing Federation (GCMMF), is reshaping India’s most iconic dairy brand—blending scale with agility, tradition ...

What is it about Rahul daCunha’s minimalist murder-mystery, now playing at a movie theatre near you, that keeps viewers ...

Vadodara: Anand-based Amul Dairy will increase the milk procurement price it pays farmers by Rs 10 per kilogram of fat, ...

Despite this surge in advertising variety, the overall indexed ad volume on television for IPL 18 was nearly flat, ...

The Breastfeeding Promotion Network of India (BPNI), an organisation working to protect, promote and support breastfeeding practices, has filed a complaint with the Union government against Amul ...

YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak ...

The US Food and Drug Administration (FDA) has granted 510(k) clearance to the first blood test to aid in diagnosing Alzheimer’s disease (AD). The Lumipulse G pTau217/Beta-Amyloid 1-42 Plasma ...