Despite an economic slowdown and entertainment fatigue, the Indian Premier League (IPL), 18 years after its debut, is ...

Parle Biscuits retained its position at the top, accounting for 10% of the total ad volume, followed by Vishnu Packaging with ...

The Indian Premier League (IPL) marks its 18th year with record-breaking ad spends, viewership, and subscribers, despite ...

and Amul. These brands—spanning categories such as Beverages, ACs and Fans, BFSI, Fintech, Fantasy Sports, Mobile Devices, and Paints—have been onboarded to maximize IPL’s unparalleled reach ...

In an age where the Creator Economy is revolutionizing industries and fostering unprecedented global connections, Content ...

With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking a legal and cultural blowback, the marketing world weighs ...

Netizens, thrilled by the Kulfi and protein’s collaboration by Amul, praised the brand for making its high-protein range affordable.(X) As Amul forayed into high-protein products, each with at ...

Is Amul on a mission to solve India’s protein deficiency problem? Over the last few months, the dairy brand has launched a slew of high-protein products – from Amul Protein Lassi to Amul High ...

Amul, India's dairy powerhouse, is rapidly expanding its frozen dessert portfolio with innovative flavours, strategic pricing ...