For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Discover how IPL 2025 is reshaping India's advertising scene, highlighting growth in advertiser engagement and strategic ...

Mouth fresheners led ad volumes at 12.78%, while Parle Biscuits topped advertisers with an 8.15% share during the first 70 ...

Road signs are asked to deliver a great deal in a very short amount of time. Grab drivers' attention. Be easily understood. Make them want to pull off at the exit and seek out your business, yet ...

Advertising, broadly defined as messages primarily intended to persuade audience members to purchase particular goods and services, is an essential element of any commercial broadcast media ...

Jayen Mehta, managing director of Amul and veteran of the Gujarat Cooperative Milk Marketing Federation (GCMMF), is reshaping India’s most iconic dairy brand—blending scale with agility, tradition ...

Twenty years back when Pune Highway was staged, theatre buffs lapped it up. The play, subsequently was staged in nine ...

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement ...

The report, based on the first 62 matches of IPL Season 18, reveals that indexed TV ad volumes stood at 98.88 in IPL 2025 compared to a base of 100 during the same phase of IPL 2024 ...

Despite this surge in advertising variety, the overall indexed ad volume on television for IPL 18 was nearly flat, ...