In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, creativity, and clever campaigns to keep its treats a staple of the season.
Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), known for the 'Amul' brand, saw an 11% rise in revenue to Rs ...
Who Was Ram Kapoor's Father, Anil 'Billy' Kapoor? Renowned Ad Guru, Didn't Speak To Son For 10 Years
Meet Ram Kapoor's father, Anil 'Billy' Kapoor, a renowned name in the advertising world, who changed the face of brands.
He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...
Amul fifth digital film-‘Har Ghar Amul Ghar ... Prasad Challapalli, senior VP and head of iContract (part of Contract Advertising), wrote on Facebook: "The father rebuking the girl in the ...
Amul Topicals: The dairy brand designed a clever topical for the film Anora.Image Credit: Instagram/@amul_india A grand win deserves an equally grand tribute. Amul, the dairy brand known for its witty ...
Gujarat Cooperative Milk Marketing Federation (Amul). According to an official communique, this ranking highlights its strong competitive standing among India’s most valued brands. This ...
Today, Amul has become a dominant player in chocolates with almost no advertising. Jaiswal believes the approach in organic foods will be similar to that in ice creams. He says the supply of ...
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