Business Today1y
Amul's big pivot: How the dairy major is looking to make a big play in the foods space
Sold by the scoop, each is priced at a competitive ... Professor of Marketing at IIM Ahmedabad, picks out how Amul democratised ice cream consumption and became the largest player.
Business Insider India7y
Kwality and Vadilal don’t make ice creams, claim Amul. So what do they make?
As per Times of India news, Amul has been airing television commercial since March 2017 that distinguishes between ice cream and frozen dessert. Hindustan Unilever (HUL) and Vadilal Group have ...
Mid-Day on MSN3mon
Ice cream lover? Head to this place in Mumbai to try international flavours
you can only order a scoop in one size and not mix-and-match flavours in sundaes, which, we believe, would have bound to be ...
Business Insider India8y
Inspired by India’s Freedom Struggle: Amul - The Brand, The Revolution, and The Campaign
Amul diversified to everything from ice-cream, curd to long-life flavoured milk. Brand Amul is now present in over 50 countries. Amul has come a long way since its inception. The contribution of ...