Amul Tru Seltzer, however, is available in just two flavours, as of now – lemon and orange, and is priced at Rs 15 for a 200 ml PET bottle (a can version will be available soon).

The juice market is pegged at around Rs 2,500-3,000 crore. While Amul has an upper hand in the milk industry and milk-based products, the competition in the juice segment is stiff.

"India's first Seltzer, Amul TRU Seltzer, is currently available in two flavours — lemon and orange. It is attractively priced at just Rs 15 for 200 ml PET bottle," Amul said in a statement.

Amul Tru Seltzer is a blend of dairy, fruits and fizz. The products contain goodness of dairy, real fruit juice, and exciting fizz. It is much more than just sugar and water, ...

Amul has entered the Rs 1,100-crore packaged food juices segment by launching ‘Amul Tru’ in four flavours – mango, orange, apple and lychee, and is priced at Rs 10 for a 200 ml bottle.

Under the new Brand ‘Tru’, Amul, a pioneer in the dairy products and synonymous with “Taste of India” now introduces fruit juices in four flavours – Mango, Orange, Apple and Lychee and ...

Amul Tru costs ₹10 for an 180 ml pack. It has also launched cartons, apart from PET bottles. “We are procuring the juice concentrate and adding our whey (milk solids) to make the product.

Amul enters the packaged food juices segment by launching ‘Tru’ in collaboration with Almond Branding .'Tru' now introduces fruit juices in four flavours – Mango, Orange, Apple and Lychee ...

Amul enters the packaged food juices segment by launching ‘Tru’ in collaboration with Almond Branding for end to end brand building, packaging design and communication design.

Amul, Parle Agro, Reliance Consumer Products and Dabur are expanding their ₹10 beverage offerings to meet rising demand for affordable drinks. Amul launched Tru dairy-based drinks at this price ...