Tim Cook has told us how Apple is going to make its biggest impact in the world, and now it’s finally starting to take shape.

Apple had a big year with the launch of the Vision Pro and Apple Intelligence, but the futuristic bets are falling short of ...

WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more. The wide-ranging interview covers Apple's pivot ...

Apple CEO Tim Cook shared insights on how long he sees himself in the role, alongside updates on Apple’s products and ...

since 1998." WIRED Editor at Large Steven Levy sits down with Apple CEO Tim Cook for The Big Interview, revisiting his early years with the company, discussing where Apple is presently and where ...

In a recent interview with WIRED, Apple CEO Tim Cook said Apple had ‘never talked about’ charging for AI—here’s why.

Apple won't charge you for AI, but you have to invest in a compatible iPhone, iPad, or Mac to use those AI-driven services.

Under Cook’s leadership, Apple introduced groundbreaking products like AirPods and the Apple Watch. However, Cook has voiced ...

As another fork-in-the-road-esque time seems to be arriving for artificial intelligence, tech leaders mull over their next ...

Tim Cook emphasizes Apple’s commitment to free AI integration, leveraging its hardware-driven model to deliver cutting-edge ...

This week’s Apple headlines; iPhone Pro camera details, the iPhone SE challenge, Apple Silicon M5 improvements, Apple’s AI ...

Tim Cook believes that health apps will define the legacy of Apple. The tech giant’s CEO believes that devices such as the ...