Another underscored how the ad tugged at heartstrings, replying to Cook's post, "Jesus you guys really tried to tear peoples souls open with this one didn't you." An image of Apple's AirPods Pro 2 ...

This week’s Apple headlines; iPhone Pro camera details, the iPhone SE challenge, Apple Silicon M5 improvements, Apple’s AI ...

Cook is the latest in a string of big tech leaders — including Sam Altman, Mark Zuckerberg and Jeff Bezos — who have sought ...

Among those it impressed was Elon Musk - the Tesla CEO shared a rare word of appreciation for Apple after Tim Cook posted the ad on X. Musk’s praise for the ad is noteworthy because the ...

As a user, I’ll want to pay for a secure, private, ad-free AI experience, whether Apple’s or someone else’s. That said, Cook’s take on Apple Intelligence being free is in line with what I ...

In a recent interview with WIRED, Apple CEO Tim Cook said Apple had ‘never talked about’ charging for AI—here’s why.