Asahi Super Dry and Arsenal have today announced a new global partnership that will see Japan’s number one beer become the club’s Official Beer Partner. The partnership will see Asahi UK gain ...

Asahi Super Dry is to be backed by a £2m campaign to help retailers take advantage of growing interest in women’s rugby. The ‘Rugby Like Never Before’ push will roll out in the run-up to this year’s ...

Production of its top-selling Asahi Super Dry beer is expected to kick off later this month. Asahi’s move is a direct response to its modest U.S. consumer presence compared to strong showings in ...

The Japanese drink maker is investing more in the U.S., paying heed to President Trump’s tariff threats, which has led many global companies to recalibrate their investment strategies.

Wisconsin Brewing Company President Paul Verdu has been named Managing Director of Asahi Beer USA, Inc. and Octopi Brewing, which are owned by Asahi Europe & International.

Manchester City has reached a settlement with Superdry over the fashion retailer’s claims that a sponsorship deal the football club reached with Japanese brewer Asahi’s Super Dry beer brand ...

There is ample room for Asahi to cross-sell premium beer brands, including Super Dry and European names, by leveraging existing distribution channels in Asia, Europe and Australia.

World Rugby and Asahi Super Dry have extended their successful partnership, with Japan's leading beer brand continuing as Principal Partner for all men’s and women’s Rugby World Cups through 2029.

Additionally, Asahi Super Dry will serve as the presenting partner for the Official Rugby World Cup Podcast, offering fans behind-the-scenes insights and exclusive interviews, continuing the podcast’s ...

To bring beer lovers even closer to modern Japan, Asahi Super Dry has built a real-life Japanese-style claw machine that can be controlled remotely via a smartphone anywhere in Australia.