Asda has ended its popular Aldi and Lidl price match scheme just one year after it was launched. The supermarket has made the move to help fund a major investment in its permanent price cuts ...

A popular supermarket has scrapped its price match scheme after just one year. Asda will no longer meet prices set by Aldi and Lidl, saying it will focus on its own “great prices” rather than ...

Asda has cut prices on more than 4,000 supermarket products as it brings back its iconic Rollback scheme. The price cuts will be, on average, around 25%, although some will be slashed as much as ...

Asda has dropped its Aldi and Lidl price match scheme 12 months after it was introduced, in a bid to focus on its own prices “not competitor comparisons”. The supermarket chain is set to launch its ...

Asda has ended its price-matching scheme with Aldi and Lidl after just one year. Launched last January, the initiative promised to match the prices of 'hundreds of selected products' against the ...

Asda has axed its Aldi and Lidl price match scheme in its supermarket stores just one year after it was launched. Other major supermarket chains, including Tesco and Sainsbury's, also have the ...

Asda has ditched its Aldi and Lidl pledge - and told customers of a big loyalty scheme shake-up because they can no longer earn Asda Pounds on its star products. A message on the price match page on ...

Asda has ended its Aldi and Lidl price match scheme, just 12 months after it launched. The supermarket’s boss Allan Leighton has ordered the move to help fund a major investment in EDLP price cuts as ...

Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, according to reports. The Leeds-based firm, which in January 2024 became ...

Asda has axed its Aldi and Lidl price match scheme as its boss seeks to make his mark after returning last year. In one of Allan Leighton’s first major interventions since returning to run the ...