The human brain filters trillions of sensory inputs down to just 10 bits per second, a cognitive bottleneck shaped by ...

New research reveals how the brain rapidly adapts to sensory changes using a feedback loop between the olfactory cortex and the olfactory bulb.

But what if, instead of collecting all possible data from a sensor, we could be more selective, collecting just enough data to accurately identify whatever we’re looking for? Th ...

An ASMR Treat for Gearheads In this ASMR experience, the Bugatti Chiron Pur Sport is front and ...

The blinding flash of fluorescent lights, the sound of a mechanical scrubber buffing off layers of plaque, the minty burn of a mouthwash rinse — each of these are sensory experiences that can be ...

But she was wrong. “Then, I see this sign,” she says, showing viewers the sign. It reads, “Enjoy sensory-friendly shopping hours daily 8 am-10 am. These hours are intended to be calmer for ...

Summary: Researchers are investigating how the brain combines visual and auditory cues to improve speech comprehension ... science and the National Technical Institute for the Deaf Sensory, Perceptual ...

Introduced at CES 2025 in Las Vegas, Sensory Soothe is an app-connected feature built directly into the handle of the company’s newest premium standalone car seats and travel system strollers.

Overstimulation, or sensory overload, has become common in today's fast-paced, tech-savvy world. With so much information to consume and process, our body's senses often feel overwhelmed ...

The work will be of broad interest to sensory neuroscientists. The Inferior Colliculus (IC) has traditionally been regarded as an important relay in the auditory pathway, primarily involved in ...