AI can help B2B companies analyze customer data—like usage patterns, purchase history, and preferences—to create personalized marketing campaigns. ... Predictive Analytics.

Why B2B marketers should be utilising data analytics and how to do itDespite data analytics rarely being utilsed by B2B marketers, its proponents claim that it is the marketers' single best tool for ...

So you're ready to take on the next game-changing business to business (B2B) marketing analytics project… maybe setting up some marketing tests, perhaps testing a predictive response model, or even ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

The full-service shop’s founder explains why B2B marketing demands more than a B2C playbook and why his firm rejects the ...

The Evolution of Customer Engagement in B2B. Over the past decade, the B2B sector has witnessed a shift in customer engagement strategies. ... Using advanced AI and data analytics, ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Four misconceptions about first-party data prevent many B2B companies from taking full advantage of this resource. Here they are, along with a look at why they’re false.

The right customer analytics tools and best practices are essential for maximizing the benefits of customer data. Editor's Note: This article has been updated on March 21, 2024 to include new data ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing ...