Demand Spring delivers AI and automation services that fuel innovation, productivity and growth for CMOs. Over the past few ...

B2B lead generation in 2025 demands AI-driven, omni-channel strategies. Top provider Intent Amplify® excels with precision ...

Forming a framework to evaluate growth opportunities can guide investment plans and help the team make informed, data-driven ...

Your next mission, if you choose to accept it, is segmentation. In this article we'll explore ... For example, a CFO is in finance and a Demand Gen Manager is in marketing. Most B2B products target ...

Marketers are under increasing pressure to adopt AI in their tech stacks, and there's certainly no shortage of AI to use. But ...

Segmentation is a very essential part of the mix making the right target and the right segment identification even more critical than in the past where each "innovation" had some time alone in an ...

The Drylab Photo Printing Market presents promising growth opportunities for B2B players, especially in regions like North ...

We wrote about it four years ago in the Target Marketing ... come from an analysis of the purchase transactions of the customer population. The process of making the segment assignments is called ...

New York, NY, 31st May 2025, ZEX PR WIRE , As 2025 gains momentum, seasoned marketing strategist Elliot Ambalo </strong ...

Customer journey maps have emerged as a strategic tool to better model–and maximise–player lifetime values, Uplatform's Dina ...