The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands ... conducting segmentation, incorporating results into marketing and running customer segmentation analysis, customer ...

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

Or they can keep going after the same target segment. But the question remains: Is using an ICP in B2B marketing really that much different than doing this whole standard segmentation process?

She co-founded and chaired Women in Technical Analysis ... can then target these smaller markets directly with products and advertising tailored to their needs and tastes. Market segmentation ...

Hyper-targeting might be the single most destructive idea in B2B marketing. This one bad idea has cost companies ... Which leads us to the key, contrarian observation: if hyper-segmentation and ...

The global B2B E-Commerce market held a market ... with a particular focus on the global market trend analysis. The report aims to provide an overview of the market with detailed market segmentation ...

Report Ocean published the latest research report on the B2B Payments Market. In order to comprehend a market holistically, a variety of factors must be evaluated, including demographics, business ...