Some 59% of B2B marketing leaders have identified video as a leading marketing technique that they plan to use for brand-building in 2024. That's according to a recent infographic (below) from ...

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For B2B marketing leaders, this is a pivotal moment demanding not just adaptation but proactive transformation. As a CMO, you’re at the forefront of this revolution, orchestrating changes that will ...

MaxDRIVE is helping B2B companies in the Louisville, KY area improve authority and close more deals through its newly available content marketing system.

Indeed, as part of its recently released “2024 B2B Marketing Benchmark Report”, LinkedIn shared a range of insights into adoption of AI in marketing, and broader expectations around related ...

The landscape of B2B marketing is a rapidly evolving segment ... along with webinars and interactive infographics,” Seth said. Webinars, podcasts, and interactive formats are proving to be ...