The Vision Driving Experience hints at the production car's design and houses a "superbrain" called "Heart of Joy" that aims to preserve BMW's driving dynamics.

The BMW Neue Klasse platform is getting closer and closer to production, with the automaker testing the next-gen 3 Series and ...

Explore the arrival of BMWs first 3 Series in the US, its impact on sales, and how it captivated a new generation of drivers.

BMW Vision Driving Experience concept revealed; develops 18,000Nm of torque and hints at clever technologies for next-gen electric M3. Tap for more details.

BMW's X3 has become one of the company's best-selling offerings. The automaker has revamped it for 2025. What's in store for ...

The BMW 2002 was the start of a new era for drivers. It was the first car that could truly deliver European sports car handling along with a practical coupe body, giving drivers a small, light, and ...

BMW’s strategy is to ensure that its ICE and EV products look comparable—both inside and out—but each will have a distinctive feel. To make the new EVs feel as BMW-like as possible, though, the Vision ...

BMW’s taking what it calls a ‘technology-open approach’ with the Neue Klasse, giving rise to a variety of electric motor ...

BMW offered exclusive details about the "Heart of Joy" computer responsible for the vehicle driving dynamics of the Neue ...

Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...

One of BMW Technik’s cars, created with the input of iconic design firm Italdesign, was the Nazca M12 (and the two sister concepts that followed, the C2 and C2 Spider). Let’s dive into the history, ...