But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Liberal comedian Suzanne Lambert kicked off the trend with a video making fun of what she believed “ MAGA girlies ” looked ...

Shoppers big and small stopped by Schroeder’s Flowers on Valentine’s Day and picked up some beautiful and unique arrangements for their valentines. We spoke with some of those last-minute ...

"We really want our makeup to cling to any dry spots and accentuate any texture," Lambert explains in her viral video, which has since been viewed over six million times. Other te ...

The lighted-mirror market is a crowded one, with tons of options out there for laypeople and beauty influencers alike and a large range of price points, so I interviewed makeup enthusiasts and ...

I have a love-hate relationship with matte lipsticks: when done right, they’re the epitome of chic sophistication turning even the most simple of make-up looks into something interesting.

The Duchess of Sussex, 43, has renamed her luxury lifestyle brand 'As Ever' and launched a website with a cover photo of her holding hands with her daughter Lilibet in the California sunshine.

Is this trend just a chance for TikTokers to bully Republicans who are not blending the foundation in their jawline to their liking, or is “conservative girl” makeup actually real? The makeup artists ...

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