Papercrafting company Pink and Main fills a niche that big-box retailers cannot, according to owner Michelle Currie.

If Lisa Frank grew up to become an interior designer with a PhD in dopamine-inducing aesthetics, the result would be Ban.do.

You don’t have to look hard to find people being rude about neutrals. “Sad beige” and “millennial gray” have become go-to pejoratives to describe everything from children’s playrooms ...