Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Goal scoring rankings are not as straightforward as one might think. The ranking of the International Federation of Football ...

The public isn’t the problem. The silence from the top is. In the attention economy, silence is surrender. Trump and his ...

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ads, but the number of ...

Search advertising is perhaps the greatest business model ever created. The potential for generative AI advertising is even ...

Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their ...

Who has it worse? The annual cultural exchange tradition returns with a celebrity-heavy collection of ads that cause psychic damage.

Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads ...

Many people stumble into ad tech from entirely different career paths. But the IAB's Angelina Eng has been in digital ...

The DreamWorks legend joined Creatify’s board as the fast-growing startup powers a new era of video advertising with AI ...

ASML's unrivaled EUV monopoly is a technological marvel, secured by deep innovation and impossible-to-replicate ...

What the Poor See, the Rich Ignore In 2021, crypto banner ads were seen as a growth hack. Throw $500 at CoinGecko and watch ...