Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Let's be honest, they're the best part of the big game.

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

We’ve given you the best Super Bowl ads of all time thanks to the voters at USA TODAY’s Ad Meter, the annual event that rates ...