Rather than playing to its brand assets with a cartoonish font based on the Cheetos logo, Other Hand font is an irregular, scribbled font that plays to the brand experience: It imagines a typeface ...

Designing custom fonts based on a brand’s logo has become something of a flex for companies like WK Kellogg Co and T.J. Maxx, and it makes sense. Take one of a brand’s best-known assets and ...