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For many Black Americans, especially women, affording their hair care also means confronting unfavorable beauty standards.
Many Black women have hair types and workplace-favored styles that require careful attention, and they can spend hundreds of dollars at salons each month on extensions, weaves, wigs and braids.
Not having braided hair “creates more of a hassle for everything,” said Sims, who counts herself among the tens of millions of women that regularly spend on the Black hair care industry.