Blåhaj—pronounced blaw-high—is a plush shark that has become an unexpected trans icon online. But how did this Swedish-born fish gain such popularity?

IKEA's Blåhaj is a meter-long toy shark with a long history of online fandom. It's now hit TikTok, as users rack up millions of views with videos about their beloved Blåhajs.

The online fandom for the cuddly toy has now extended to TikTok, where the #blahaj hashtag has racked up over 9.6 million views as users share their love for Blåhaj and discuss how it provides ...

Uwu is more of an online thing, so it’s rare you would use it in conversation. But if you really wanted to use it, “oooo-uuuh” would be the best approximation. Advertisement.

Blahaj fans are so dismayed that there's even an online petition on Change.org in hopes of getting Ikea to change their mind. At the time of writing, the petition has 4,536 signatures.

Chinese social media users are up in arms about a stuffed Ikea toy shark called Blahaj being potentially taken off the shelves for good. Some lucky Weibo users, however, managed to secure a ...

The root of the chaos stemmed from a September 26 tweet posted by Ikea UK, which said that the Blahaj shark was temporarily unavailable "due to supply issues." But Chinese social media users ...

On the evening of Sept. 12, a mass of fuzzy blue plush sharks in varying sizes laid strewn across the concrete bench that lines the north edge of the Main Quad. The angular mass of stuffed sharks ...