By touting the benefits of booking direct and bypassing sites like ... the campaign is incentivizing guests to not only book direct but to also become Hilton HHonors members if they aren't already.

Two of the most common options include booking directly with ... nonrefundable with no options to book a refundable rate ...

Booking.com, and Priceline) and, in some cases, travel agents. In February, Hilton launched its biggest-ever campaign, "Stop Clicking Around," to encourage more consumers to book direct.