Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

The news seems full of companies abandoning remote and hybrid work, requiring their employees to come to the office five days ...

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

BranchOut Food Inc. (NASDAQ: BOF), a pioneer in the patented GentleDry™ dehydration technology, today announces the appointment of Jesse Thomas as its Chief Brand Officer. In this role, Thomas will ...

The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

MicroStrategy Inc. MSTR has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin BTC/USD and artificial intelligence. The company's new logo features a stylized "B ...

Software company turned serial Bitcoin (BTC) acquirer MicroStrategy (MSTR) has rebranded with a new name and logo. Going forward, the company will simply be called “Strategy.” The new name ...

MILWAUKEE, Wis., Feb. 5, 2025 /PRNewswire/ -- The "Global Modular Engine Market by Engine Type (Internal Combustion Engines (ICE), Electric Engines, Hybrid Systems, Fuel Cell), by Power Output ...

MicroStrategy is now doing business under the name 'Strategy.' The company also unveiled its new logo, which features the Bitcoin symbol. MSTR stock failed to rebound on the back of this news. AD New ...

The company’s new branding includes a stylized “B” logo, symbolizing its BTC strategy, and an orange color scheme, representing energy, intelligence, and Bitcoin. Michael Saylor, Founder and Executive ...

And the shame is, there was so much more to joke about for an enterprising young crypto poster. What, for example, of the new Strategy logo—which now features some sort of Bitcoin exponent. Hours ...

Open-world games offer branching dialogue options with lasting consequences, adding depth beyond combat. Games like Mass Effect: Andromeda, Kingdom Come: Deliverance, and Fallout 4 emphasize ...