Denny Hamlin’s 2025 paint scheme sparks backlash for clashing colors and poor brand fit, contrasting sharply with Chase ...

Denny Hamlin's 2025 paint scheme sparks backlash with visually jarring red and teal design, igniting heated debates among ...

The initiative was developed in partnership with creative agency Remezcla and centers on the idea that being recognized by one’s full name signifies impact and legacy. According to the network, this ...

Executives from Niagen Bioscience, Pushly, and VidaCorp discuss brand evolution. Learn why authenticity, community, and AI are key to building a resilient brand.

The Soul of a Sole The connection between athletes and their footwear has always extended beyond the field. Cleats and sneakers declare identity, reflect herita ...

JD Sports has launched its new brand identity, to celebrate youth culture.

The Blues' new brand identity is inspired by the team’s popular uniforms for several recent Winter Classic appearances. Blues The Blues are rolling out a refreshed brand identity and new uniforms ...

Let's try and answer the question What is Brand Identity? In this definitive guide to branding, design and marketing. Need help from an Expert?

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's newest fanbase.

Houston ISD is undergoing a “vibrant” rebranding and district logo redesign, with one district official calling the current brand identity uninviting and uncompelling.