How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Rihanna has called on GloRilla to be the very first ambassador to represent the Fenty brand across Fenty Beauty, Hair, Skin ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

From San Francisco's Polk Street in 1971 to prime-time TV, Bebe was not just a mall brand. It shaped trends, defied critics ...

Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

The Super Bowl is a time to go big or go home. That holds true for the commercials, too. Pringles has decided to go with big ...

Discover the Top 20 best Fashion Logos that define style in the industry! From iconic to innovative, explore how these logos captivate audiences! In fashion, logos are more than just symbols; they are ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Sarah Swingler, tasked with tackling TV industry bullying through Action for Freelancers, has faced complaints and had her ...

How we did our work To understand how brands respond when a competitor faces a crisis, we focused on a real-world case: Volkswagen’s recall of nearly half a million cars branded under the ...