How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Louis Armstrong Airport is gearing up for Super Bowl LIX and held a pep rally and new brand reveal on Tuesday.

Rihanna has called on GloRilla to be the very first ambassador to represent the Fenty brand across Fenty Beauty, Hair, Skin ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

Walmart has unveiled a fresh logo... sort of. The company last redesigned its famous yellow emblem on a blue background in 2008. “Walmart is excited to announce a comprehensive brand refresh ...

From San Francisco's Polk Street in 1971 to prime-time TV, Bebe was not just a mall brand. It shaped trends, defied critics ...

Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...

Worn by celebrities like Frank Ocean and Timothée Chalamet, the Arc’teryx toque isn’t only being used to keep heads warm.

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

Walmart has unveiled a fresh logo... sort of. The company last redesigned its famous yellow emblem on a blue background in 2008. “Walmart is excited to announce a comprehensive brand refresh that ...

“Walmart is excited to announce a comprehensive brand refresh that reflects its evolution as a people-led, tech-powered omnichannel retailer,” the company said. The updated logo is a thicker ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...