Goodyear is embarking on an expansive marketing campaign designed to reset the brand, particularly with a younger audience.

Want to turn likes into real growth? An influencer marketing platform is your backstage pass to the creator economy.

Google Partnership Hub is reshaping influencer marketing by simplifying how brands and YouTube creators connect. If you’re ...

"Micro-influencers are changing the way brands connect with audiences. They deliver engagement, not just impressions," said Lindsey Wilkes, SVP, Business Development at Orange 142. "This guide gives ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...

Lady Gaga joins Sephora to amplify messages of kindness, inclusion and empowerment for LGBTQIA+ youth during Pride Month ...

Huawei’s cutting-edge mobile advertising platform that empowers businesses to engage global audiences through intelligent, ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...

Influencer marketing for the small business – Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how ...

Frericks, who addressed the brand’s recent woes in his new book ... “Heinerscheid helped engineer one of the most brain-dead marketing campaigns in human history, and she got another ...