The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Gogo is unveiled as new brand for the unified Gogo Business Aviation and Satcom Direct companies
Gogo is the only multi-orbit, multi-band in-flight connectivity provider offering connectivity technology purpose-built for ...
20 Tips For Showcasing Your Personal Brand To Hiring Managers
In a competitive labor market, highlight not only your technical skills but also adaptability and cultural fit.
Spirit Blockchain Capital Announces $525,000 Commitment to Strategic Marketing, Branding, and Digital Fund Expansion
Spirit Blockchain Capital Inc. (CSE: SPIR) (“Spirit” or the “Company”) is pleased to announce a $525,000 commitment to a strategic marketing and brand awareness initiative aimed at expanding market ...
Google Posts gain AI-enhanced images feature
Google now lets you use AI to generate backgrounds for the images you add within Google Posts in your Google Business ...
brandequity.economictimes.indiatimes11h
Renault beats profit forecast for 2024
French automaker Renault reported a record operating profit for 2024, driven by cost-cutting and new model launches like the electric R5. Operating profit rose 3.5% to 4.3 billion euros, with revenue ...
The Strategic Art Of Brand Differentiation In Oversaturated Markets
Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...
business-reporter.co.uk15h
Leveraging AI for inclusivity in marketing and sales
Inclusivity not only broadens reach but also fosters trust, loyalty and goodwill among customers. In a competitive market, ...