Be proactive in getting your company’s name and reputation established for more than just traditional search engines.

A healthy dose of unsettling weirdness can help companies stand out and get people talking about the brand, even if it's just to poke fun at it.

and build marketing and sales strategies that drive measurable growth. These are the teams that win. The final deadline for Fast Company’s Brands That Matter Awards is Friday, May 30 ...

Clorox today (March 11) launched a new brand platform ... 1stAveMachine was the production company for the effort. Ads for “Clean Feels Good” will run through June, per details shared with Marketing ...

For example, a company marketing a new candy bar may distribute the product at a point-of-sale (POS) location to create brand awareness. Event sponsorship may effectively build brand awareness ...

Major food companies ... no agreed upon scientific definition of ultra-processed foods," Sarah Gallo, senior vice president of product policy for the Consumer Brands Association, an industry ...

None said they disagreed with the definition. Nine companies referred ProPublica back to the association. “The makers of America’s household brands ... Rob Robinson, a marketing executive ...

Penelope Gazin of Fashion Brand Company has built a fan base by straddling a line between pranks and product merchandising. Penelope Gazin of Fashion Brand Company has built a fan base by ...

Here are Insider's 2024 rising stars of brand marketing. They commanded new tech to reach Gen Z and led campaigns that helped their companies soar. They come from established companies like ...