Global event organiser Comexposium and the National Retail Federation (NRF) in the United States today announced the line-up ...

"We are proud and excited to be leveraging our growing digital capabilities to help hundreds of organizational partners scale ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Officials of QNET, a wellness and lifestyle-focused company, has urged the public to stay vigilant against scams and false claims by individuals who claim association with the brand. Addressing the ...

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...